Audi is one of the world's largest car manufacturers. The company is the leader in the automotive industry and its characteristic four rings are one of the most recognizable logos.
Prepare your Audi
for winter adventures
personalized video, mailing, website
Client: Audi
Tasks
- Preparing materials for a mailing campaign with a personalized video
Tasks
- Preparing materials for a mailing campaign with a personalized video
ADVANCEMENT THROUGH…
PERSONALIZATION!
In cooperation with Vintom, we have prepared a mailing campaign
with a personalized video addressed to Audi's customers.
The aim of the campaign was to encourage the purchase of winter tires or accessories.
A STEP-BY-STEP
MAILING CAMPAIGN
Data from Audi's customer base is used to create a personalized video.
Each customer receives an e-mail or MMS with information about the offer and a video.
There is a unique link in each e-mail that directs the user to the landing page.
The personalized video on the landing page presents data about this particular customer - servicing history, model of the car.
VIDEO PERSONALIZATION
A mailing campaign with personalized video combines two of the most effective marketing tools: video and personalized message. The technology of video personalization allows us to create not one video for 10 thousand people, but 10 thousand videos for 10 thousand people.
By applying the information from the database, we can determine the real needs of customers and on this basis select an offer. In the video for Audi, for those customers who have not yet changed their tires for the winter, we have proposed tires matching the car model. For those who have already had their tires changed - a roof rack and bags for winter accessories.
SEE THE VIDEO
MAILING
From the very beginning of their path-to-purchase, the recipients feel that the message is addressed directly to them. As a result, a mailing campaign with personalized video gains a ten times higher open rate than a traditional mailing. The unique link included in the message leads to the landing page, where the recipient can see the video.
LANDING PAGE
After entering the landing page, the user has the opportunity to watch a personalized video. It contains an offer tailored to the Audi model that the user owns. Data prove that the video on the landing page increases the conversion by 89%.
Results?
112
%Open Rate
40
%of video viewings
from the entire
mailing list
+
89
%higher conversion
when compared to
a traditional mailing
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