Microsoft is one of the world's largest information technology companies, best known as the manufacturer of MS-DOS, Microsoft Windows, and Microsoft Office software.
Microsoft Teams
animation, mailing, website
Client: Microsoft
Tasks
- creating mailing campaign elements: preparation of a personalized video; mailing and website proposal
Tasks
- creating mailing campaign elements: preparation of a personalized video; mailing and website proposal
TEAM SPIRIT RULES!
In cooperation with Vintom, we have prepared a mailing campaign with a personalized video, addressed to Microsoft Office users.
Our task was to create a concept of a personalized video that will promote Microsoft Teams among current MS Office subscribers. It is a service that facilitates teamwork, improves communication of all its members, as well as enables file transfer and project management.
Personalization technology
in traditional mailing
Data from Microsoft's customer database is used to create a personalized video.
Each customer receives an e-mail with information about the offer and a link to a video prepared specifically for them.
A unique link directs the customer to a page with an embedded player.
The technology of personalization allows presenting the customer’s data in the video.
The customer can at any time go to the manufacturer's website and order the service.
VIDEO PERSONALIZATION
A mailing campaign with personalized video combines two of the most effective marketing tools: video and personalized message. The technology of video personalization allows us to create not one video for a thousand people, but thousand videos for a thousand people.
In the personalized video for Microsoft’s clients, the main figure was Ania, a member of the MS Teams crew. She addressed the recipient by name and in a very clear and simple way presented all the functions and tools available in the service.
SEE THE VIDEO
MAILING
Mailing in a campaign with a personalized video has the traits of traditional mailing, but from the very beginning, the addressee feels that the offer is addressed directly to him/her. The e-mail contains a direct message and a moving format that encourages to visit the website.
The open rate in personalized video marketing increases more than ten times in comparison with a traditional mailing campaign.
LANDING PAGE
A player with personalized video is embedded on the landing page created by us. At any time, the user can pause the 1.5-minute material and download the service directly from the manufacturer's website.
The data indicate that a personalized video on the landing page increases conversion by 86%, and the campaign itself contributes to an increase in sales. At any given time, the user can learn more about the offer or download the product directly from the website.
Results?
113
%Open Rate
43
%of video viewings
from the entire
mailing list
+
86
%higher conversion
when compared to
a traditional mailing
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