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PKP Intercity

atl, btl

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Client: PKP Intercity

In January 2017 we took part in a tender for providing graphic services for marketing activities of PKP and PKP Intercity companies. Although the Client has not yet selected the winner, we decided to proudly present our projects.

Tasks

  • Creating an album with selected, revitalized railway stations
  • Designing a poster promoting retailers at railway stations
  • Creating a project of an invitation to the gala on the occasion of the Railwayman's Day
  • Designing a leaflet for PKP IC

Tasks

  • Creating an album with selected, revitalized railway stations
  • Designing a poster promoting retailers at railway stations
  • Creating a project of an invitation to the gala on the occasion of the Railwayman's Day
  • Designing a leaflet for PKP IC
Off the beaten track

Railway tracks are certainly one of the first associations that comes to mind when we think about the concept of "train". That's why we decided to present this symbol in our album proposal.
The packaging is opened by tearing off the strap under which emerges a pattern of railways tracks embossed on the cover.

Modern design shouldn't undermine the meaning of history, so in our album we decided to combine these two elements together. We juxtaposed photos of modern railway stations and old drawings. The concept of the album was created in cooperation with the designer Sebastian Szypuła.

Hit the road with…

The poster is designed to present the retailers who offer their services at the railway stations. The collage technique used in the project allows not only to diversify the form, but also, depending on the location, to promote a different service. The project is accompanied by a slogan which emphasizes the fact that at PKP stations we will find a wide range of products and services necessary for travel. Its other variants include: Hit the road with a book; Hit the road with a sandwich. Sebastian Szypuła again supported us at this stage of the project.

Railwayman's Day

The Railwayman's Day Gala is an event at which awards are given to the "Meritorious for the Transport of the Republic of Poland". The invitation symbolically distinguishes the silhouettes of people working in the railway industry. The outlines of the figures, cut out in the cover, emphasize the contrasting interior.

Super, super, super!

The leaflet promotes the Super Promo service of PKP Intercity. Its distinguishing element is a characteristic, diagonal cut, which gives the form a dynamic touch and allows us to show two contrasting colors of PKP Intercity. The simple cover of the leaflet, by multiplying the word "super", highlights the benefits of the offer and draws the attention of the recipient.

The inside of the leaflet is a counterpoint to its cover. It is lively, contains more elements, but still legibly presents the offer of PKP Intercity.

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