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Kefir Robico
makes a huge difference

Nationwide 360 campaign for Robico's Kefir

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Client: Robico

Zakład Usług Handlowych Robico was established in 1988. The mission of the brand is to create fresh and natural dairy products, dedicated to informed consumers.

Tasks

  • Preparing a creative concept to promote Robico’s Kefir
  • Selecting communication channels for the campaign
  • Increasing brand awareness
  • Strengthening the image of Kefir in Warsaw and winning new consumers all over the country

Tasks

  • Preparing a creative concept to promote Robico’s Kefir
  • Selecting communication channels for the campaign
  • Increasing brand awareness
  • Strengthening the image of Kefir in Warsaw and winning new consumers all over the country
Communication
channels

A hero with a capital R.

Live bacteria cultures, freshness, refreshing taste, comfortable packaging. The distinctive qualities of Robico’s Kefir were the starting point for designing a creative concept. Drawing key visual and humorous slogans perfectly captured the spirit of the brand!

Robico in action!

Each of the 5 spots prepared by us metaphorically presented a different benefit of Robico's Kefir. We focused on situational humor, wordplay and a comic book line.

Does Kefir
make a huge difference?

For the time of the campaign, under the caps of the Kefir drink, we have placed codes that allowed people to take part in a consumer contest. We have prepared two tasks for participants with different levels of difficulty: finding an answer to a creative question or finishing a comic strip. The authors of the most interesting entries received Robico gadgets and bikes! The action was carried out on a dedicated platform: www.kolosalnaroznica.pl

Contest labels

Although our activities were focused on Robico’s Kefir, we designed new labels for all the products of the brand.

Opening for
a healthy life!

After the competition ended, the landing page turned into a content platform of the brand. We created a blog with healthy recipes based on Robico's products and tips for a healthier and more active lifestyle. While creating the content, we cooperated with the Diet Map app.

Results?
8118

used codes

7157

responses

651695

viewed video spots

9012

clicks on the advertisement

reaching

890 000

users

+
14
%

higher brand awareness in the Mazowieckie Voivodeship

+
320
%

higher engagement

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